Traditional Marketing Tools Often Overlooked by Startups

For most startups, their marketing strategy includes only online activities such as lead generation, social media,[…]
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Chapter 8 – Your Secret Weapon – Your Banker

How should we invest the money we received from our investors? Will part of it be used to open offices in foreign[…]
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How User Generated Content Can Grow Your Brand

Is user generated content the latest fad, or is it a viable way for you to grow your business?
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What You Should Know Before Hiring an Accountant for Your Startup

Managing your money right from the start is vital to the health of your startup.
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Chapter 7 – Misers Prevent Unicorns From Finding Pots of Gold

How do I ensure that my revenue support costs are productive and provide value the customer wants?  Do you have[…]
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Productivity Tools for Busy CEOs

Is productivity rising or falling in our culture as a whole? It turns out it depends on who you ask.
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Escalon makes Inc. 5000 list of Fastest-Growing Private Companies in U.S.

A growth rate of 834% in the last 3 years gets Escalon named to Inc.'s coveted list.
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5 Things to Consider Before Re-Branding Your Company

Are you thinking about re-branding your company? Is it time for a transformation?
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Chapter 6 – Looking for Costs in all the Wrong Places

Your current cost system is not providing information that meets the demands of your operating teams.  Your CFO is[…]
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